Our Challenge

In the city of Worcester, 6 out of 10 children do not read at proficient levels by the end of 3rd grade, as measured by MCAS.

Research shows that third grade reading level is a strong predictor of future academic and life success.  At that age, there is a pivotal shift from learning to read to reading to learn.  Reading proficiently by the end of 3rd grade ensures children can access new content, express their ideas effectively, and participate in all areas of academics.  For all children to reach their full potential, we must start early.  Reading and talking with children from birth is the key to later reading achievement. 

The solution is simple.  Read and talk with young children. The simple act of reading 2o minutes a day puts children on the right path to close the achievement gap.

Campaign Goal

Engage the Worcester community to reach the goal of at least 90% reading proficiency by 2020.

Our campaign is intended to improve literacy, build strong partnerships, and increase awareness of the importance of reading 20 minutes each day. During 2015 – 2016 we are deepening our focus on three objectives:

  1. Build awareness city-wide of the importance of reading 20 minutes a day to your child.
  2. Get resources into the hands of high-need, low-income communities by building partnerships within the community.
  3. Increase the focus on literacy in schools by reinforcing the “20 minutes a day” message and transferring best practices across elementary schools.